Hand Heart and Sunset

We’re All Human

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Remember This Part of The Story?

I had agreed to come on this trip last minute without a plan. I mistakenly assumed that it was an all-inclusive resort-style retreat. But I was very wrong. As we stood outside the bus in the middle of the jungle, I had the crushing realization that I was leaving my business behind to be run by someone that wasn’t me. I HAD TO LET GO. I felt my heart as white-knuckled as my hands were around my useless devices. I had prepared nothing for this trip. For the remainder of my time there, I had to rely on the goodness of others for my very survival.
This is when something clicked. I began to see my experience not only as a wake-up call but also as an example of our interconnectedness across the human race. I knew I had to change the focus of my business. It was in these early stages that the idea of MAFO was born. The concept is pretty simple: make awesome for others, do good, bring more peace and happiness to the world. I had to get to work on my business model and myself like my life depended on it. By the way, when I got home, my business was flourishing without me. I had to wake up and get real with why I was doing any of this…

The Most Impactful 3 Letter Word

You might be saying to yourself “Ok Ben, you had a crazy experience, but what does it all mean in the long run?” This is exactly the question that I asked myself when I got home-to reality. Vacations don’t last forever.

I’m reminded of the ever-appropriate book title After the Ecstasy, the Laundry, by Jack Kornfield. You have to come home again. And I did. Kind of. But here’s the thing. I came home with a question. THE QUESTION.


This is a question asked by the wisest people I know: philosophers, authors, and toddlers. If you haven’t heard Simon Sinek’s groundbreaking Ted Talk, How Great Leaders Inspire Action, I’m going to link it for you below.

When you are in the midst of a large transition, you will ask yourself “why” often- and you better be really clear on the answer.
I’m a big believer that we all play a starring role in attracting what we desire. If you’re not really clear on why you are making a change, the universe will CALL YOU OUT until you are.

Hugo, the founder of positive psychology company Tracking Happiness, has an awesome blog post about finding your why. (https://www.trackinghappiness.com/what-is-your-why/)

MAFO was born from asking these questions, and my business continues to evolve as I revisit my motivations regularly. I require my team members to find their why and have a conversation about it quarterly. If I truly want a company full of people who are ready to change the world, they can’t just show up for a paycheck. There is no in-between in a heart-centered business. We’re either in this together, or we’re not a good fit.

My time in the jungle started me on a new path. to quote Erol Ozan,

“Some beautiful paths can’t be discovered without getting lost.”

How Great Leaders Inspire Action

As promised, check out Simon Sinek’s Ted Talk that changed how every industry thinks about what they do for a living.

Don’t Forget to be Awesome!
Love, Ben.

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